Last
updated: January 1, 2020. To
see prior version, click here.
We know that you care
how information about you is used and shared, and we appreciate your trust that
we will do so carefully and sensibly. This Privacy Notice describes how
Amazon.com and its affiliates (collectively "Amazon") collect and
process your personal information through Amazon websites, devices, products,
services, online and physical stores, and applications that reference this
Privacy Notice (together "Amazon Services"). By using Amazon
Services, you are consenting to the practices described in this Privacy Notice.
·
What Personal Information About Customers Does Amazon
Collect?
·
For What Purposes Does Amazon Use Your Personal
Information?
·
What About Cookies and Other Identifiers?
·
Does Amazon Share Your Personal Information?
·
How Secure Is Information About Me?
·
What Information Can I Access?
·
Are Children Allowed to Use Amazon Services?
·
EU-US and Swiss-US Privacy Shield
·
California Consumer Privacy Act
·
Conditions of Use, Notices, and Revisions
·
Related Practices and Information
·
Examples of Information Collected
What Personal Information About Customers Does Amazon Collect?
We collect your
personal information in order to provide and continually improve our products
and services.
Here are the types of
personal information we collect:
·
Information You Give Us: We receive and store any information you
provide in relation to Amazon Services. Click here to see examples of what we collect. You can choose not to
provide certain information, but then you might not be able to take advantage
of many of our Amazon Services.
·
Automatic Information: We automatically collect and store
certain types of information about your use of Amazon Services, including
information about your interaction with content and services available through
Amazon Services. Like many websites, we use "cookies" and other
unique identifiers, and we obtain certain types of information when your web
browser or device accesses Amazon Services and other content served by or on
behalf of Amazon on other websites. Click here to see examples of what we collect.
·
Information from Other Sources: We might receive
information about you from other sources, such as updated delivery and address
information from our carriers, which we use to correct our records and deliver
your next purchase more easily. Click here to see additional examples of the information we receive.
For What Purposes Does Amazon Use Your Personal Information?
We use your personal
information to operate, provide, develop, and improve the products and services
that we offer our customers. These purposes include:
·
Purchase and delivery of products and services. We use your
personal information to take and handle orders, deliver products and services,
process payments, and communicate with you about orders, products and services,
and promotional offers.
·
Provide, troubleshoot, and improve Amazon Services. We use your
personal information to provide functionality, analyze performance, fix errors,
and improve the usability and effectiveness of the Amazon Services.
·
Recommendations and personalization. We use your personal
information to recommend features, products, and services that might be of
interest to you, identify your preferences, and personalize your experience
with Amazon Services.
·
Provide voice, image and camera services. When you use our
voice, image and camera services, we use your voice input, images, videos, and
other personal information to respond to your requests, provide the requested
service to you, and improve our services. For more information about Alexa
voice services , click here.
·
Comply with legal obligations. In certain cases, we collect and use
your personal information to comply with laws. For instance, we collect from
sellers information regarding place of establishment and bank account
information for identity verification and other purposes.
·
Communicate with you. We use your personal information to
communicate with you in relation to Amazon Services via different channels
(e.g., by phone, email, chat).
·
Advertising. We use your personal information to display interest-based
ads for features, products, and services that might be of interest to you. We
do not use information that personally identifies you to display interest-based
ads. To learn more, please read our Interest-Based Ads notice.
·
Fraud Prevention and Credit Risks. We use personal
information to prevent and detect fraud and abuse in order to protect the
security of our customers, Amazon, and others. We may also use scoring methods
to assess and manage credit risks.
What About Cookies and Other Identifiers?
To enable our systems
to recognize your browser or device and to provide and improve Amazon Services,
we use cookies and other identifiers. For more information about cookies and
how we use them, please read our Cookies Notice.
Does Amazon Share Your Personal Information?
Information about our
customers is an important part of our business, and we are not in the business
of selling our customers' personal information to others. We share customers'
personal information only as described below and with subsidiaries Amazon.com,
Inc. controls that either are subject to this Privacy Notice or follow
practices at least as protective as those described in this Privacy Notice.
·
Transactions involving Third Parties: We make
available to you services, products, applications, or skills provided by third
parties for use on or through Amazon Services. For example, you can order
products from third parties through our stores, download applications from
third-party application providers from our App Store, and enable third-party
skills through our Alexa services. We also offer services or sell product lines
jointly with third-party businesses, such as co-branded credit cards. You can
tell when a third party is involved in your transactions, and we share
customers' personal information related to those transactions with that third
party.
·
Third-Party Service Providers: We employ other companies and
individuals to perform functions on our behalf. Examples include fulfilling orders
for products or services, delivering packages, sending postal mail and email,
removing repetitive information from customer lists, analyzing data, providing
marketing assistance, providing search results and links (including paid
listings and links), processing payments, transmitting content, scoring,
assessing and managing credit risk, and providing customer service. These
third-party service providers have access to personal information needed to
perform their functions, but may not use it for other purposes.
·
Business Transfers: As we continue to develop our business, we
might sell or buy other businesses or services. In such transactions, customer
information generally is one of the transferred business assets but remains
subject to the promises made in any pre-existing Privacy Notice (unless, of
course, the customer consents otherwise). Also, in the unlikely event that
Amazon.com, Inc. or substantially all of its assets are acquired, customer
information will of course be one of the transferred assets.
·
Protection of Amazon and Others: We release
account and other personal information when we believe release is appropriate
to comply with the law; enforce or apply our Conditions of Use and other
agreements; or protect the rights, property, or safety of Amazon, our users, or
others. This includes exchanging information with other companies and
organizations for fraud protection and credit risk reduction.
Other than as set out
above, you will receive notice when personal information about you might be
shared with third parties, and you will have an opportunity to choose not to
share the information.
How Secure Is Information About Me?
We design our systems
with your security and privacy in mind.
·
We work to protect the security of your personal information
during transmission by using encryption protocols and software.
·
We follow the Payment Card Industry Data Security Standard (PCI
DSS) when handling credit card data.
·
We maintain physical, electronic, and procedural safeguards in
connection with the collection, storage, and disclosure of personal customer
information. Our security procedures mean that we may occasionally request
proof of identity before we disclose personal information to you.
·
Our devices offer security features to protect them against
unauthorized access and loss of data. You can control these features and
configure them based on your needs. Click here for more
information on how to manage the security settings of your device.
·
It is important for you to protect against unauthorized access
to your password and to your computers, devices, and applications. Be sure to
sign off when finished using a shared computer. Click here for more
information on how to sign off.
What About Advertising?
·
Third-Party Advertisers and Links to Other Websites: Amazon Services
may include third-party advertising and links to other websites and apps.
Third-party advertising partners may collect information about you when you
interact with their content, advertising, and services. For more information
about third-party advertising at Amazon, including interest-based ads, please
read our Interest-Based Ads policy. To
adjust your advertising preferences, please go to the Advertising
Preferences page.
·
Use of Third-Party Advertising Services: We provide ad
companies with information that allows them to serve you with more useful and
relevant Amazon ads and to measure their effectiveness. We never share your
name or other information that directly identifies you when we do this.
Instead, we use an advertising identifier like a cookie or other device
identifier. For example, if you have already downloaded one of our apps, we
will share your advertising identifier and data about that event so that you
will not be served an ad to download the app again. Some ad companies also use
this information to serve you relevant ads from other advertisers. You can
learn more about how to opt-out of interest-based advertising by going to
the Advertising Preferences page.
What Information Can I Access?
You can access your
information, including your name, address, payment options, profile
information, Prime membership, household settings, and purchase history in the
"Your Account" section of the website. Click here for a list of examples that you can
access.
What Choices Do I Have?
If you have any
questions as to how we collect and use your personal information, please
contact our Customer Service. Many of our Amazon Services also include settings that provide
you with options as to how your information is being used.
·
As described above, you can choose not to provide certain
information, but then you might not be able to take advantage of many of the
Amazon Services.
·
You can add or update certain information on pages such as those
referenced in What Information Can I Access?. When you update
information, we usually keep a copy of the prior version for our records.
·
If you do not want to receive email or other communications from
us, please adjust your Customer Communication Preferences. If you don't want to
receive in-app notifications from us, please adjust your notification settings
in the app or device.
·
If you do not want to see interest-based ads, please adjust
your Advertising Preferences.
·
The Help feature on most browsers and devices will tell you how
to prevent your browser or device from accepting new cookies or other
identifiers, how to have the browser notify you when you receive a new cookie,
or how to block cookies altogether. Because cookies and identifiers allow you
to take advantage of some essential features of Amazon Services, we recommend
that you leave them turned on. For instance, if you block or otherwise reject
our cookies, you will not be able to add items to your Shopping Cart, proceed to
Checkout, or use any Services that require you to Sign in. For more information
about cookies and other identifiers, see our Cookies Notice.
·
If you want to browse our websites without linking the browsing
history to your account, you may do so by logging out of your account here and blocking
cookies on your browser.
·
You will also be able to opt out of certain other types of data
usage by updating your settings on the applicable Amazon website (e.g., in
"Manage Your Content and Devices"), device, or application. For more
information click here. Most non-Amazon
devices also provide users with the ability to change device permissions (e.g.,
disable/access location services, contacts). For most devices, these controls
are located in the device's settings menu. If you have questions about how to
change your device permissions on devices manufactured by third parties, we
recommend you contact your mobile service carrier or your device manufacturer.
·
If you are a seller, you can add or update certain information
in Seller Central, update your account information by accessing
your Seller Account
Information, and adjust your email or other communications you receive from
us by updating your Notification
Preferences.
·
If you are an author, you can add or update the information you
have provided in the Author Portal and Author Central by accessing your accounts in the Author
Portal and Author Central, respectively.
In addition, to the
extent required by applicable law, you may have the right to request access to
or delete your personal data. If you wish to do any of these things, please
contact Customer Service. Depending on your data choices, certain services may be
limited or unavailable.
Are Children Allowed to Use Amazon Services?
Amazon does not sell
products for purchase by children. We sell children's products for purchase by
adults. If you are under 18, you may use Amazon Services only with the
involvement of a parent or guardian. We do not knowingly collect personal
information from children under the age of 13 without the consent of the
child's parent or guardian. For more information, please see our Children's Privacy Disclosure.
EU-US and Swiss-US Privacy Shield
Amazon.com, Inc.
participates in the EU-US and Swiss-US Privacy Shield frameworks. Click here to learn more.
California Consumer Privacy Act
Click here to read
additional disclosures required under the California Consumer Privacy Act.
Conditions of Use, Notices, and Revisions
If you choose to use
Amazon Services, your use and any dispute over privacy is subject to this
Notice and our Conditions of Use , including limitations on damages, resolution of disputes,
and application of the law of the state of Washington. If you have any concern
about privacy at Amazon, please contact us with a thorough description, and we
will try to resolve it. Our business changes constantly, and our Privacy Notice
will change also. You should check our websites frequently to see recent
changes. Unless stated otherwise, our current Privacy Notice applies to all
information that we have about you and your account. We stand behind the
promises we make, however, and will never materially change our policies and
practices to make them less protective of customer information collected in the
past without the consent of affected customers.
Related Practices and Information
·
Your Profile and
Community Guidelines
Examples of Information Collected
Information
You Give Us When You Use Amazon Services
You provide
information to us when you:
·
search or shop for products or services in our stores;
·
add or remove an item from your cart, or place an order through
or use Amazon Services;
·
download, stream, view, or use content on a device or through a
service or application on a device;
·
provide information in Your Account (and you might
have more than one if you have used more than one email address or mobile
number when shopping with us) or Your Profile ;
·
talk to or otherwise interact with our Alexa Voice service;
·
upload your contacts;
·
configure your settings on, provide data access permissions for,
or interact with an Amazon device or service;
·
provide information in your Seller Account , Kindle
Direct Publishing account , Developer account , or
any other account we make available that allows you to develop or offer
software, goods, or services to Amazon customers;
·
offer your products or services on or through Amazon Services;
·
communicate with us by phone, email, or otherwise;
·
complete a questionnaire, a support ticket, or a contest entry
form;
·
upload or stream images, videos or other files to Prime Photos,
Amazon Drive, or other Amazon Services;
·
use our services such as Prime Video;
·
compile Playlists, Watchlists, Wish Lists or other gift
registries;
·
participate in Discussion Boards or other community features;
·
provide and rate Reviews;
·
specify a Special Occasion Reminder; or
·
employ Product Availability
Alerts , such as Available to Order Notifications.
As
a result of those actions, you might supply us with such information as:
·
identifying information such as your name, address, and phone
numbers;
·
payment information;
·
your age;
·
your location information;
·
your IP address;
·
people, addresses and phone numbers listed in your Addresses;
·
email addresses of your friends and other people;
·
content of reviews and emails to us;
·
personal description and photograph in Your Profile;
·
voice recordings when you speak to Alexa;
·
images and videos collected or stored in connection with Amazon
Services;
·
information and documents regarding identity, including Social
Security and driver's license numbers;
·
corporate and financial information;
·
credit history information; and
·
device log files and configurations, including Wi-Fi
credentials, if you choose to automatically synchronize them with your other
Amazon devices.
Automatic
Information
Examples of the
information we collect and analyze include:
·
the internet protocol (IP) address used to connect your computer
to the internet;
·
login, email address, and password;
·
the location of your device or computer;
·
content interaction information, such as content downloads,
streams, and playback details, including duration and number of simultaneous
streams and downloads, and network details for streaming and download quality,
including information about your internet service provider;
·
device metrics such as when a device is in use, application usage,
connectivity data, and any errors or event failures;
·
Amazon Services metrics (e.g., the occurrences of technical
errors, your interactions with service features and content, your settings
preferences and backup information, location of your device running an
application, information about uploaded images and files such as the file name,
dates, times and location of your images);
·
version and time zone settings;
·
purchase and content use history, which we sometimes aggregate
with similar information from other customers to create features like Top Sellers;
·
the full Uniform Resource Locator (URL) clickstream to, through,
and from our websites, including date and time; products and content you viewed
or searched for; page response times, download errors, length of visits to
certain pages, and page interaction information (such as scrolling, clicks, and
mouse-overs);
·
phone numbers used to call our customer service number; and
·
images or videos when you shop in our stores, or stores using
Amazon Services.
We may also use device
identifiers, cookies, and other technologies on devices, applications, and our
web pages to collect browsing, usage, or other technical information.
Information
from Other Sources
Examples of
information we receive from other sources include:
·
updated delivery and address information from our carriers or
other third parties, which we use to correct our records and deliver your next
purchase or communication more easily;
·
account information, purchase or redemption information, and
page-view information from some merchants with which we operate co-branded
businesses or for which we provide technical, fulfillment, advertising, or
other services;
·
information about your interactions with products and services
offered by our subsidiaries;
·
search results and links, including paid listings (such as
Sponsored Links);
·
information about internet-connected devices and services linked
with Alexa; and
·
credit history information from credit bureaus, which we use to
help prevent and detect fraud and to offer certain credit or financial services
to some customers.
Information
You Can Access
Examples of
information you can access through Amazon Services include:
·
status of recent orders (including subscriptions);
·
your complete order history;
·
personally identifiable information (including name, email,
password, and address book);
·
payment settings (including payment card information,
promotional certificate and gift card balances, and 1-Click settings);
·
email notification settings (including Product Availability
Alerts, Delivers, Special Occasion Reminders and newsletters);
·
recommendations and the products you recently viewed that are
the basis for recommendations (including Recommended for You and Improve Your
Recommendations);
·
shopping lists and gift registries (including Wish Lists and
Baby and Wedding Registries);
·
your content, devices, services, and related settings, and
communications and personalized advertising preferences;
·
content that you recently viewed;
·
voice recordings associated with your account;
·
Your Profile (including your product Reviews, Recommendations,
Reminders and personal profile);
·
If you are a seller, you can access your account and other
information, and adjust your communications preferences, by updating your
account in Seller Central .
·
If you are an author, you can access your account and other
information, and update your accounts, on the Kindle
Direct Publishing (KDP) or Author Central website, as
applicable.
·
If you are a developer participating in our Developer Services
Program, you can access your account and other information, and adjust your
communications preferences, by updating your accounts in the Developer
Services Portal .
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